At Microsoft Ignite, the company’s largest global customer event of the year, standing out on a crowded show floor is no small task. With thousands of professionals from around the world walking the expo halls, the Product Marketing team saw an opportunity to create more than just another product demo—they envisioned an unforgettable experience.
To bring that vision to life, Microsoft partnered with Valorem Reply to design an immersive, interactive escape room that showcased the full potential of Power Platform. Attendees stepped into a high-stakes mission to help an organization of time-traveling secret agents. Using Microsoft Power Platform tools, participants had to solve a series of challenges and locate a missing operative. But this wasn’t just a game—it was hands-on enablement. Each puzzle was crafted to highlight real-world use cases for Power Apps, Power Automate, Power Pages, and Copilot Studio.
Participants didn’t just watch a product in action—they became the users, actively building flows, analyzing data, and discovering the power of low-code tools through play. Complete with guided narration, interactive AI experiences, and on-site facilitators, the Power Platform Escape Room turned product education into a collaborative and compelling adventure.
This project rewrote the playbook for product engagement. By transforming technical learning into a shared adventure, we helped Microsoft show that Power Platform isn’t just powerful—it’s accessible, exciting, and built for the real world.”
— Pete Meeks, Solutions Architect - Power Platform and AI, Valorem Reply
CHALLENGES & OPPORTUNITIES
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Drive deeper product understanding at Microsoft’s most high-profile customer event of the year.
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Go beyond standard demos to create a memorable, hands-on experience for a global audience.
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Align gameplay with real Power Platform capabilities across AI, low-code, and automation.
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Design a physical space and narrative compelling enough to attract and retain attention.
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Support rapid playthroughs and resets to engage as many attendees as possible.
SOLUTIONS
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Designed a 40-minute, in-person escape room with a fully developed storyline and puzzles tied to Power Platform tools.
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Embedded real use cases for Power Apps, Power Automate, Copilot Studio, and Power Pages into gameplay.
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Staffed expert facilitators on-site to guide, reset, and support attendees.
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Included interactive digital human experiences to highlight Microsoft AI capabilities.
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Balanced technical depth with storytelling to appeal to sellers, developers, and business users alike.
RESULTS
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Delivered a high-energy, immersive experience to hundreds of Ignite attendees.
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Showcased the power of low-code AI tools in a way that was hands-on, relevant, and unforgettable.
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Equipped participants to apply Power Platform tools to real-world scenarios post-event.
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Strengthened Microsoft seller engagement with target audiences in a differentiated, meaningful way.
Learn how we’re bringing product stories to life through immersive, hands-on experiences with our Immersive Solutions Studio.
